{"id":4737,"date":"2020-09-08T12:24:25","date_gmt":"2020-09-08T12:24:25","guid":{"rendered":"https:\/\/marienorgaard.dk\/hjem\/?p=4737"},"modified":"2022-10-17T15:36:18","modified_gmt":"2022-10-17T15:36:18","slug":"tre-gode-rad-til-summende-tekster","status":"publish","type":"post","link":"https:\/\/marienorgaard.dk\/hjem\/tre-gode-rad-til-summende-tekster\/","title":{"rendered":"Tre gode r\u00e5d til tekster af k\u00f8d og blod"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4737\" class=\"elementor elementor-4737\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b3c0aaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b3c0aaa\" data-element_type=\"section\" 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100vw, 935px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-02c5113 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02c5113\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1ff3194\" data-id=\"1ff3194\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c33523 elementor-widget elementor-widget-post-info\" data-id=\"1c33523\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5b337f0 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/marienorgaard.dk\/hjem\/author\/admin\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMarie N\u00f8rgaard\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0537408 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/marienorgaard.dk\/hjem\/2020\/09\/08\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar-alt\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t8. september 2020\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d41009c elementor-widget elementor-widget-heading\" data-id=\"2d41009c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tre gode r\u00e5d til tekster af k\u00f8d og blod<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-115024ce elementor-widget elementor-widget-text-editor\" data-id=\"115024ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Hvilke tekster l\u00e6gger du m\u00e6rke til? Min opm\u00e6rksomhed sk\u00e6rpes, n\u00e5r indledningen springer i \u00f8jnene: Den s\u00e6tter en krog i mig og giver lyst til at l\u00e6se videre. \u00a0<\/p><p>Hvis du gerne vil fange din l\u00e6ser, er det en god id\u00e9 at t\u00e6nde lysende b\u00e5l i teksten, s\u00e5 l\u00e6seren kan m\u00e6rke<strong> varme og gnist<\/strong> <strong>i teksten<\/strong>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c184e elementor-widget elementor-widget-heading\" data-id=\"d8c184e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Skriv til en veldefineret modtager<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee9ecd8 elementor-widget elementor-widget-text-editor\" data-id=\"ee9ecd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Der er en uskreven regel p\u00e5 f\u00e6rde, n\u00e5r det handler om kommercielle tekster, der har til form\u00e5l at s\u00e6lge, informere og forf\u00f8re l\u00e6seren:<\/p><p>L\u00e6seren sidder med tanken: <strong>&#8220;Hvad f\u00e5r jeg ud af at l\u00e6se det her?&#8221;<\/strong> Han eller hun sidder desv\u00e6rre ikke og l\u00e6ser din tekst for at heppe p\u00e5 dig. L\u00e6seren er heller ikke n\u00f8dvendigvis interesseret i at l\u00e6se langstrakte beskrivelser af hvad din virksomhed s\u00e6lger af produkter og ydelser.\u00a0<\/p><p>Hvis du vil fange din l\u00e6sers interesse, handler det derfor om at <strong>skrive tekster, der adresserer din l\u00e6sers problemer<\/strong>. Du skal derfor kende din kundes problemer p\u00e5 samme intense m\u00e5de som Dustin Hoffman kendte til alle spillekortene i filmen &#8220;Rainman&#8221;.\u00a0<\/p><p>Ved at v\u00e6re ekstremt l\u00e6serorienteret i din tekst f\u00e5r du skrevet kvalitative tekster, som din l\u00e6ser klapper over efter endt l\u00e6sning. Som l\u00e6seren kan blive <strong>klogere af, forundres over, inspireres af eller tr\u00e6kke p\u00e5 smileb\u00e5ndet af.\u00a0<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d20e93 elementor-widget elementor-widget-heading\" data-id=\"9d20e93\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 grunde til at l\u00e6sere stopper med at l\u00e6se<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eef0b6d elementor-widget elementor-widget-text-editor\" data-id=\"eef0b6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>L\u00e6serne droppede b\u00f8ger af disse grunde if\u00f8lge <a href=\"https:\/\/www.writerswrite.co.za\/what-makes-readers-stop-reading-a-book\/\"><span style=\"text-decoration: underline;\">Goodreads unders\u00f8gelse<\/span><\/a>:\u00a0<\/p><p>1. Skuffede forventninger. (&#8220;Den nyeste J.K. Rowling bog var slet ikke som Harry Potter b\u00f8gerne&#8221;)<\/p><p>2. Faldt ikke i l\u00e6serens smag (&#8220;Fifty Shades of Grey er pinlig&#8221;)<\/p><p>3. Deler vandene. (&#8220;Spis, elsk, bed&#8221; af Elizabeth Gilbert)<\/p><p>4. Sv\u00e6r at komme igang med (&#8220;Pigen der legede med ilden&#8221; af Stieg Larsson)<\/p><p>5. Den var ikke som musicalen (&#8220;Wicked&#8221; af Gregory Maguire)<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58bb03c elementor-widget elementor-widget-heading\" data-id=\"58bb03c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Fort\u00e6l en god historie<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d40f2 elementor-widget elementor-widget-text-editor\" data-id=\"27d40f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Det narrative beg\u00e6r, som vi alle g\u00e5r rundt med, er ikke blevet v\u00e6kket hos l\u00e6serne af bogeksemplerne ovenfor. Det narrative beg\u00e6r er en st\u00e6rk kraft, som du kan bruge, n\u00e5r du skal skrive en s\u00e6lgende tekst.\u00a0De fleste af os elsker at h\u00f8re en god historie, fordi vi bliver opslugte af:<\/p><p><em>&#8220;Jeg m\u00e5 bare l\u00e6se videre for at finde ud af hvad der sker.&#8221;<\/em><\/p><p><em>&#8220;Hvordan h\u00e6nger det hele sammen?&#8221;<\/em><\/p><p><em>&#8220;Hvordan slutter historien?&#8221;\u00a0<\/em><\/p><p>L\u00e6g derfor en relevant historie ind i din s\u00e6lgende tekst, som f\u00e5r din l\u00e6ser til at l\u00e6se videre og blive nysgerrig.\u00a0<\/p><p>Et eksempel:\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4c55a elementor-blockquote--skin-boxed elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"2d4c55a\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Det er ikke s\u00e5dan, at jeg h\u00f8rer stemmer. Jeg tror ikke, jeg er Napoleon. Ikke engang Cate Blanchett, udover p\u00e5 en virkelig god dag.  Jeg tror ikke, mine tanker bliver broadcastet, eller at alle vil forgifte mig. \n\nJeg rabler ikke guddommelig prosa af mig i et genialt \u00f8jeblik eller sk\u00e6rer \u00f8ret af mig i et galt. Jeg er hverken Hollywood eller en god roman, bare en af de 800.000 danskere, der i l\u00f8bet af et \u00e5r f\u00e5r problemer med psyken.\t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Marie Hougaard. Kroniken. Politiken, 18. september 2020 <\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4943dc elementor-widget elementor-widget-text-editor\" data-id=\"d4943dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Hougaard indleder sin kronik med et personligt indblik i hendes psykiske udfordringer, t\u00e6tpakket med originale billeder, der giver l\u00e6seren et n\u00f8je indblik i hendes situation. Det v\u00e6kker nysgerrigheden og \u00f8nsket om at vide mere om hendes historie.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a64e8c elementor-widget elementor-widget-heading\" data-id=\"6a64e8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Brug originale billeder og analogier<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3751d6b elementor-widget elementor-widget-text-editor\" data-id=\"3751d6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>&#8220;Fort\u00e6l mig ikke, at m\u00e5nen skinner. Vis mig istedet dens glitren i det knuste glas&#8221;. Eksemplet er fra den russiske dramatiker Anton Chekov. Grundreglen for gode tekster er med andre ord: &#8220;Show, don\u00b4t tell.\u00a0<\/p><p>Det er i de sm\u00e5 detaljer, konkrete billeder og analogier, at ordene kommer til live.<\/p><p>Her er f.eks. to eksempler om det amerikanske pr\u00e6sidentvalg i november 2020. Den kedsommelige m\u00e5de at skrive om valget og sp\u00e6ndingerne i det amerikanske samfund lyder s\u00e5dan her:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc1b8b4 elementor-blockquote--skin-boxed elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"fc1b8b4\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Inden pr\u00e6sidentvalget i november 2020 hersker der stor polarisering i den amerikanske befolkning. Det ses ogs\u00e5 i de amerikanske medier, som enten st\u00f8tter eller kritiserer den nuv\u00e6rende pr\u00e6sident Trump.\"\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d10236 elementor-widget elementor-widget-text-editor\" data-id=\"2d10236\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>En anden og bedre version kommer journalist Jonas Schr\u00f8der Andreasen fra Politiken med:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4375f31 elementor-blockquote--skin-boxed elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"4375f31\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Amerikansk politik er s\u00e5 splittet og hadefuldt, at det til sammenligning f\u00e5r Br\u00f8ndby og FC K\u00f8benhavn til at fremst\u00e5 som et \u00e6ldre \u00e6gtepar, der sm\u00e5sk\u00e6ndes lidt hen over krebinetterne til s\u00f8ndagsmiddagen.\"\u00a0\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8acb4ca elementor-widget elementor-widget-text-editor\" data-id=\"8acb4ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Eksemplet ovenfor bruger <strong>fodbold og parforholdsfnidder<\/strong> som levende analogier, der f\u00e5r l\u00e6seren til tydeligt at se proportionerne og dybden i det splittede amerikanske samfund anno 2020.\u00a0<\/p><p>N\u00e5r man bruger billeder og analogier, er det centralt, at det er friske billeder, som l\u00e6seren ikke har l\u00e6st f\u00f8r.<\/p><p>Jeg har som tekstforfatter gjort det til en vane at samle p\u00e5 gode billeder og analogier. S\u00e5 jeg har en bank, jeg kan kigge i, n\u00e5r jeg skal skrive en tekst, der spr\u00e6ller sprogligt.\u00a0\u00a0<\/p><p>N\u00e5r du v\u00e6lger billedet eller analogien, s\u00e5 kast gerne et kritisk blik p\u00e5 den: F\u00e5r du en slidt fornemmelse, n\u00e5r du l\u00e6ser den?<\/p><p>S\u00e5 er det en god id\u00e9 at kassere den og finde p\u00e5 noget, som du ikke har l\u00e6st eller h\u00f8rt f\u00f8r.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cb593 elementor-widget elementor-widget-heading\" data-id=\"80cb593\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Kasser de blodfattige verber<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c34687 elementor-widget elementor-widget-text-editor\" data-id=\"9c34687\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Verberne er et af de vigtigste redskaber i sproget: De skubber s\u00e6tningen frem og skaber fremdrift. <strong>Aktive verber, der udtrykker bev\u00e6gelse og handling<\/strong>, kan is\u00e6r skabe dynamik i en s\u00e6tning.\u00a0<\/p><p>Den amerikanske tekstforfatter og content ekspert Ann Handley anbefaler<b>\u00a0<\/b>bruge aktive verber frem for sl\u00f8je og fodsl\u00e6bende verber s\u00e5som: Er, t\u00e6nker, tror, ved, forst\u00e5r.\u00a0<\/p><p>N\u00e5r du redigerer din tekst, kan du gennemg\u00e5 verberne med sprogluppen og udskifte de tr\u00e6ge verber med nogle st\u00e6rke verber med bedre stamina.<\/p><p>Nogle f\u00f8r og efter eksempler til inspiration:<\/p><p><strong>Istedet for:<\/strong> &#8220;FC Midtjylland er vindere efter 4-1-sejr over Slavia Prag&#8221;<\/p><p><strong>Pr\u00f8v:<\/strong> FC Midtjylland afklapsede Slavia Prag med en 4-1-sejr&#8221;<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-991a90b elementor-widget elementor-widget-text-editor\" data-id=\"991a90b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Istedet for:<\/strong> &#8220;Vores elcykel er udviklet til kunder, der gerne vil hurtigt fra A-B&#8221;<\/p><p><strong>Pr\u00f8v: &#8220;<\/strong>Sk\u00e6r transporttiden over med vores hurtige elcykel og kom hurtigt fra A til B&#8221;<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9213a09 elementor-widget elementor-widget-text-editor\" data-id=\"9213a09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Skal dine tekster gerne have mere tegn p\u00e5 liv? S\u00e5 er det en god id\u00e9 at:\u00a0<\/p><p>1. M\u00f8de l\u00e6serens<strong> narrative beg\u00e6r <\/strong>ved at fort\u00e6lle en god historie<\/p><p>2. Give teksten en blodtransfusion med<strong> friske billeder og analogier<\/strong><\/p><p>3. St\u00f8be teksten med<strong> st\u00e6rke verber<\/strong>, der giver den fremdrift<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d78382 elementor-widget elementor-widget-text-editor\" data-id=\"35d78382\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Vil du anbefale artiklen? S\u00e5 del den gerne med dit netv\u00e6rk:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4205a7b7 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"4205a7b7\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Del p\u00e5 facebook<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Del p\u00e5 twitter<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Del p\u00e5 linkedin<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c69622c\" data-id=\"5c69622c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f81da32 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"7f81da32\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/marienorgaard.dk\/hjem\/wp-content\/uploads\/Final-Farve_0013-Kopizz-288x300.jpg\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21209488 elementor-widget elementor-widget-heading\" data-id=\"21209488\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bloggens forfatter<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d91b18 elementor-widget elementor-widget-text-editor\" data-id=\"18d91b18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Jeg hedder Marie N\u00f8rgaard, jeg er selvst\u00e6ndig tekstforfatter og overs\u00e6tter.<\/p><p>Jeg hj\u00e6lper virksomheder med professionel tekstforfatning, s\u00e5 deres tekster og kommunikation bliver den bedst mulige.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59100c5c elementor-widget elementor-widget-wp-widget-recent-posts\" data-id=\"59100c5c\" data-element_type=\"widget\" data-widget_type=\"wp-widget-recent-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\n\t\t<h5>Seneste indl\u00e6g<\/h5>\n\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/marienorgaard.dk\/hjem\/styrk-din-virksomhed-og-tag-ansvar-med-csr\/\">Styrk din virksomhed og tag ansvar med CSR<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/marienorgaard.dk\/hjem\/tre-gode-rad-til-summende-tekster\/\">Tre gode r\u00e5d til tekster af k\u00f8d og blod<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/marienorgaard.dk\/hjem\/12-trin-til-at-skrive-den-bedste-om-side\/\">12 trin til at skrive den bedste om-side<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/marienorgaard.dk\/hjem\/billig-eller-dygtig-tekstforfatter-valget-goer-en-forskel\/\">Billig eller dygtig tekstforfatter? Valget g\u00f8r en forskel<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/marienorgaard.dk\/hjem\/10-ting-der-kendetegner-en-brillant-blogartikel\/\">10 ting der kendetegner en brillant blogartikel<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-101cec54 elementor-widget elementor-widget-wp-widget-categories\" data-id=\"101cec54\" data-element_type=\"widget\" data-widget_type=\"wp-widget-categories.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5>Kategorier<\/h5>\n\t\t\t<ul>\n\t\t\t\t\t<li class=\"cat-item cat-item-36\"><a href=\"https:\/\/marienorgaard.dk\/hjem\/category\/hjemmeside\/\">Hjemmeside<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-40\"><a href=\"https:\/\/marienorgaard.dk\/hjem\/category\/samfundsansvar\/\">Samfundsansvar<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-38\"><a href=\"https:\/\/marienorgaard.dk\/hjem\/category\/tekstforfatning\/\">Tekstforfatning<\/a>\n<\/li>\n\t\t\t<\/ul>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tre gode r\u00e5d til tekster af k\u00f8d og blod Hvilke tekster l\u00e6gger du m\u00e6rke til? Min opm\u00e6rksomhed sk\u00e6rpes, n\u00e5r indledningen springer i \u00f8jnene: Den s\u00e6tter &#8230; <a title=\"Tre gode r\u00e5d til tekster af k\u00f8d og blod\" class=\"read-more\" href=\"https:\/\/marienorgaard.dk\/hjem\/tre-gode-rad-til-summende-tekster\/\" aria-label=\"More on Tre gode r\u00e5d til tekster af k\u00f8d og blod\">L\u00e6s mere<\/a><\/p>\n","protected":false},"author":1,"featured_media":4832,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[38],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tre gode r\u00e5d til tekster af k\u00f8d og blod - Marie N\u00f8rgaard<\/title>\n<meta name=\"description\" content=\"Hvilke tekster l\u00e6gger du m\u00e6rke til? 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